A call-to-action (CTA) is a method of guiding a user towards taking a specific action. Depending on the needs of your organization, this action or next step could be scheduling an appointment, buying an over the counter (OTC) hearing aid, or directing the user to your website to learn more. CTA buttons are essential to convert individuals who take your online hearing test into patients for your clinic. The buttons should have a clear, straightforward message. They can be direct, such as a button that says Buy Now, or softer in tone, such as one that says Read More. Through practices such as A/B testing (trial and error of different statements and tracking their effectiveness), you can learn which CTAs are most effective in getting your audience to take a specific action.
Using CTA buttons is an optional feature in SHOEBOX Online. A CTA button consists of text and a target URL (the location the user is directed to upon clicking the button). You can have different CTA buttons based on the participant's test results. For example, you can have one CTA button for a Good Hearing result, a different one for Hearing Loss, and another one for Significant Hearing Loss), or use the same button text and target URL; the choice is yours.
| Note: If you plan on assisting your participants during the test using onsite mode, you may want to avoid using call-to-action buttons. |
Call-to-action button: Goals and recommendations
In the tables below, find the goal of your organization for some suggestions on how to set up your CTA button(s).
Goal 1: Contact us
"I want the participant to contact me so we can determine the next steps together."
| Test Results | Button Text | Link |
|---|---|---|
| Good | Not applicable | Not applicable |
| Some Hearing Loss | “Contact Us” | Link to your Contact Us page or general email address. |
| Significant Hearing Loss | "Contact Us to Talk About Your Results" | Link to your Contact Us page or general email address. |
Goal 2: More information
"I want to give participants more information about their hearing health or test results."
| Test Results | Button Text | Link |
|---|---|---|
| Any result page |
"Learn More About Your Results" OR "Find Out More" |
Link to a page on your website that educates about hearing loss. |
Goal 3: Schedule an appointment or seek a hearing healthcare provider
"I want participants to schedule an appointment with my organization or direct them to another hearing care provider, clinic, or company."
| Test Results | Button Text | Link |
|---|---|---|
| Good | Not applicable | Not applicable |
| Some Hearing Loss |
"Book an Appointment" OR "Find Help Near You" |
Link to a page on your website where individuals can book an appointment. OR Link to a page with a map of your locations. |
| Significant Hearing Loss |
Goal 4: Purchase a hearing aid or device
"I want participants to purchase an over-the-counter hearing device or provide them with other assisted listening device solutions."
| Test Results | Button Text | Link |
|---|---|---|
| Good | Not applicable | Not applicable |
| Some Hearing Loss | "Buy an Over-the-Counter Hearing Aid Today" | Link to a page on your website where people can purchase OTC hearing aids. |
| Significant Hearing Loss | "Explore Solutions for your Hearing Loss" | Link to a page on your website where people can learn more about prescription hearing aids. |