SHOEBOX Online can be used in a variety of ways. To get optimal results from using SHOEBOX Online as a hearing screening test or lead generation tool, it’s a good idea to determine a use case for your organization. Several use cases are described below on which you can model your own online test.
In this article:
Case 1: Website link
This use case involves either adding a link for your online test to your homepage or embedding the test directly on your website and will allow you to generate referrals from your standard web traffic. Additionally, if the call-to-action button is enabled on the result page of your test, you can link a user to your online booking page after the test has been completed, minimizing the need to follow up with potential customers manually. For more information, see Adding SHOEBOX Online to your website.
| Note: Including a source ID in your embedded URL will provide insight on how many users accessed your online test from your website. For more information, see Using reference and source IDs. |
Case 2: Ad campaigns
This use case functions similarly to website embedding. When running ad campaigns on other sites or social media platforms, you can include a link to your online test in the ad. Including a call-to-action button on the result page of your test that links to your online booking page can allow you to generate bookings directly from your ad campaign. If a participant decides not to pursue a booking, their test results are still logged in to your SHOEBOX Data Management Portal, allowing for a follow-up at a later date. This use case augments the strength of ad campaigns significantly, as it enables you to generate referrals and/or bookings while simultaneously advertising your services.
| Note: Including a source ID in your ad URLs will provide insight on how many users accessed your online test from your chosen platforms. For more information, see What is a source ID? If you use SHOEBOX Online’s API, you can also add UTM parameters to track the number of users who clicked on your ad campaign’s URL. For more information, see UTM parameter tracking. |
Case 3: Directly sent URLs
If you want to send your online test via email to a list of potential clients, then this use case may be optimal for you. By adding a link to your online test with a unique reference ID, you can track which customers have completed the test and what their results were, allowing you to qualify them as referrals and follow-up with them for a booking.
Automated email campaigns
This use case is meant primarily for users with large patient lists or lists of potential referrals that they wish to market using an automated email campaign through software designed for such a purpose.
There are two main flows associated with creating automated email campaigns: probing for testing and probing for booking.
When probing for testing, the goal is to generate a series of reference IDs and assign one to each participant you wish to probe for testing. This can be facilitated by adding a custom field to your patient’s data in your email campaign management system so that you can associate the reference ID in each URL with the patient you assigned the reference ID to.
Your software should then be capable of automating a scripted email with customized URLs for each participant that contains the participant’s unique reference ID.
Once your email campaign has ended, you can then log in to your SHOEBOX Data Management Portal and export a CSV of all test results acquired during the email campaign. You can then match the names, emails, and IDs from the tests after you export your CSV results and follow up with any potential clients who have a loss or significant loss but have not set up a booking.
Case 4: Onsite testing
SHOEBOX Online was initially designed so participants could take the test remotely. However, if you would like to assist your participants in this screening by using your own device and any wired, over-ear headphones at your location, you can enable onsite mode.
Onsite mode reduces the amount of time required for a test and allows you to be directly involved in testing your participants, so you can explain the results and immediately walk them through the next steps such as purchasing over the counter (OTC) hearing aids or scheduling further testing.